Sarvesh Bagla

Importace of storytelling in content marketing
Blogging, Content Marketing, Infographics, Internet Marketing, SEO,

Importance of Storytelling in Content Marketing and How to Build Them

July 27, 2015 Sarvesh Bagla 3

From books to movies to digital content, stories are revered everywhere. It’s the best way to connect with your readers and engage them, using scientifically proven ways. Storytelling is a way of communication that is in accordance with the way our brain functions. There is enough scientific data supporting the neurological impacts of storytelling and […]

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Google Panda 4.2
Google Updates, Internet Marketing, SEO,

Google begins rolling out its latest algorithm update – Google Panda 4.2

July 24, 2015 Sarvesh Bagla 0

Google algorithm updates always rouse a storm on the internet community as they directly affect website rankings. The latest such refresh is Google Panda 4.2, which began on 18th July, 2015. However, the rollout is extremely slow and that’s the reason people didn’t notice it. According to Google, it may take months till the time […]

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PPC landing pages
Internet Marketing, Pay Per Click,

How to Create the Ultimate PPC Landing Page

July 6, 2015 Sarvesh Bagla 1

“Get rid of half the words on each page, then get rid of half of what’s left”- Steve Krug. I’m a huge fan of this quote by Steve Krug because it’s a great lesson in minimalism and staying focused on the user experience. Both, writers and SEOs, get caught up in stuffing as much detail […]

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The Quality Update- Phantom Update
Google Updates, SEO,

All You Need to Know About the Phantom Update and How to Survive It

July 3, 2015 Sarvesh Bagla 1

Does it exist or doesn’t it? Is it singing out loud at the Opera or hiding behind your curtains? Cheesy jokes apart, earlier in May, publishers began seeing fluctuations in their rankings and after a week of negating and much cajoling, Google finally confirmed changes to their algorithm, which a lot of people (especially @glenngabe) […]

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Principles of stroytelling
Internet Marketing,

3 Principles of Storytelling that Apply to Marketing

April 2, 2015 Sarvesh Bagla 0

I’ve heard the word “stories” being dropped around a lot in meetings lately. It’s a word that’s beginning to catch up with “let’s get this content to go viral”. Objectively speaking, I think that’s a fair need. All of us using our content to market our services, network and generate leads want for it to […]

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AdTech 2015
Internet Marketing,

What you Could Have missed if you Didn’t Attend the AdTech 2015

March 20, 2015 Sarvesh Bagla 0

The AdTech is to digital media professionals what the Comic Con is for every Marvel fan. You dream about being there, you get to know the cool stuff before anyone else does and more importantly you learn how the best in the field did what they did and how this rapidly growing industry is changing. […]

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Autocomplete on Mobile
Internet Marketing, Mobile SEO,

Google Wants Autocomplete Adoption on Mobile

March 19, 2015 Sarvesh Bagla 0

Have you switched your mobile forms to autocomplete yet? Because in another round of playing “definitely-maybe,” Google’s released strong guidelines for mobile marketing, urging webmasters and marketers to switch their mobile web forms to autocomplete. According to Mathieu Perreault (Chrome team) and Zineb Ait Bahajji (Webmaster Trends team), “Making websites friendly and easy to browse […]

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Strategies to succeed as a digital marketer
Careers, Internet Marketing,

6 Ways to Succeed as a Digital Marketer

March 12, 2015 Sarvesh Bagla 2

With the Indian government backing the growth of digital marketing in the country, we’re looking at an unprecedented boom in the industry. While the potential for growth is immense, what’s worrying marketers and brands alike is the fact that we don’t have a workforce that’s prepared to solve the challenges we’re going to face. To […]

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Google trying to hide data
Internet Marketing, SEO,

Why Is Google Trying to Hide Keyword Data?

February 17, 2015 Sarvesh Bagla 5

Did you see Rand Fishkin talking about Google’s Keyword Planner hiding data? Here’s a screen grab from his post. He also goes on to suggest that placing complete faith in Google’s Keyword Planner could lead marketers astray in believing the tool’s response to queries. (We prefer to think more along the lines of a debilitating […]

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Bing Ads Statistics
Pay Per Click,

Why Aren’t You Advertising on Bing Yet?

October 16, 2014 Sarvesh Bagla 3

If your search marketing budgets haven’t incorporated Bing Product Ads just yet, it might be time to step back and wonder why. Sure, Google may own 2/3rd’s of the search marketing share, so it’s only logical for you to run your campaigns there. But, the flip side of the coin is rooted in a number […]

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