Neha Bawa

5 Reasons You Should Care About Hashtags
Infographics, Social Media,

5 Reasons You should Care About Hashtags

August 29, 2013 Neha Bawa 3

The humble hashtag that started out as a Twitter prodigy has finally come of age. With almost every single social media platform incorporating and supporting it, Facebook being the latest to join the ranks, the power of the hashtag cannot be undermined or underestimated anymore. When it comes to any sort of SMO activity on […]

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Web Design Tips for Small Businesses
Infographics, SEO, Website Design,

Web Design Tips For Small Businesses

August 8, 2013 Neha Bawa 5

For small businesses, their website is and should be the ultimate tool with which they establish their presence in the online as well as the real market. Gone are the days when having a website was optional or even just an additional or marketing tool for a digital marketing agency. In today’s tech savvy world […]

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How is Social Media Changing the Business of Branding
Infographics, Social Media,

How is Social Media Changing the Business of Branding? [With Infographic]

July 18, 2013 Neha Bawa 6

The power of social media marketing cannot be underestimated in today’€™s day and age. Starting from a small-scale business venture to a full- scale corporate entity, each and very enterprise is using social media optimization(SMO) as a key marketing tool to promote themselves online, and rightly so. Online reputation management via SMO is quite literally […]

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Social Media,

Twitter Tools for Efficient Social Media Marketing

June 10, 2013 Neha Bawa 2

More lists! And in contrast with our last post about Social Media tools, this one’€™s exclusively about Twitter. When it comes to Social Media Marketing platforms, there is no denying the fact that Twitter is right there, up on the top. One of the biggest reasons that Twitter’€™s become such a hot favorite for SMO […]

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Social Media,

Top Tools for Social Media Monitoring, Analytics and Management

June 6, 2013 Neha Bawa 4

While social media marketing is the brand new face of marketing, calling it the next big thing would be incorrect. Simply because it isn’€™t the next big thing- it quite literally is the big thing right now. It’€™s already here and here to stay. Small and big businesses have come to realize the power, potential […]

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Social Media,

What are the next Social Media trends?

May 13, 2013 Neha Bawa 0

We’€™ve heard the song over and over again. You’€™ve got to engage people with great content that’€™s timely and touches them personally. But to what end, really? And how do we get there? The ways to reach an audience on a social network can be many, and we’€™d like to acknowledge some of the trends […]

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Social Media,

What are the Pros and Cons of Social Media Marketing?

May 9, 2013 Neha Bawa 0

In the present day scenario, SMO (Social Media Optimization) activity is a greatly effectual boulevard for on-line advertisers and entrepreneurs. We believe social media is going to endure for several more years to come, therefore, reaping its benefits is vital. However, because it’s still in its growing stages with limited regulation and guidelines, we’re discovering […]

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Social Media,

The Do’s and Dont’s of Social Media Marketing

April 22, 2013 Neha Bawa 0

Every once in a while ‘€“ actually, it’€™s more often than you’€™d think ‘€“ we see a brand teetering on the edge of adopting a new marketing approach. There’€™s cutting edge technology involved, really cool features to incorporate and a huge audience segment gathered in a single space. That’€™s beginning to sound an awful lot […]

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Social Media,

New in Social Media: Klout and Instagram

April 3, 2013 Neha Bawa 1

If you’€™ve seen your Klout score go up recently ‘€“ like in the last couple of days ‘€“ your Instagram account probably has a lot to do with it. The loudest word on the Social Media street right now is Klout’€™s integration with the photo-sharing giant, Instagram; because the website that measures your social influence […]

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Social Media,

Our 3 Favorite Facebook Campaigns

March 14, 2013 Neha Bawa 2

It’s a big world out there on the Internet, and there’s definitely no dearth of creativity. So, when we sat down to figure out what our favorite Social Media campaigns looked like, we learned very quickly that “Social” is a huge umbrella. By and by, we whittled our search down to Facebook campaigns. First 20, […]

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