Neha Bawa

Facebook for Business
Social Media,

Is Facebook Still Relevant for Businesses?

November 12, 2014 Neha Bawa 2

I have a strange feeling that every individual working in and with social media platforms for marketing has days when they need to step back, breathe and not be overwhelmed by the sheer enormity of this beast. As marketers, we know social media is fantastic and laden with opportunities. As human beings behind the marketing […]

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Grow eCommerce Sales by Social Media
eCommerce SEO, Social Media,

Grow eCommerce Sales by Social Media, Paid and Non Paid Campaigning Ideas

August 13, 2014 Neha Bawa 4

Business to consumer sales is on an upward spiral. Forecasts suggest that business to consumer (B2C) global  e-commerce sales this year will increase 19.3% to a whopping $1.47 trillion. The internet also has another niche that is moving forward like a juggernaut, the social media. Any eCommerce business of course wants a piece of that […]

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Social Media for Better Brand Awareness
Social Media,

How can Startups Initiate with Social Media for Better Brand Awareness and Building Loyal Customers ?

July 26, 2014 Neha Bawa 4

Social media is a very strong driving force in our world. Places where people connect not only with friends, but with strangers from all over the world, definitely hold potential not just for personal affects, but also for businesses. Startups especially stand to gain a lot from social media. It makes brand recognition and customer […]

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Social media as lead generation channel
Social Media,

How Can Social Media be Used as a Lead Generation Channel?

June 6, 2014 Neha Bawa 12

Social Media is a very powerful tool that is often underestimated for its potential, mostly because of lack of insight. Yes, it’s increasingly gaining importance in terms of a medium to impart personality to a brand and facts state that over 80% of businesses are using social media worldwide; but is it acknowledged as one […]

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How to Increase Your Social Media Success Rate
Infographics, Social Media,

Social Media: How To Increase Your Success Rates?

May 16, 2014 Neha Bawa 0

There are various reasons that a business needs social media, but the most important is to mark its presence and establish itself in the market. Apart from paying for advertisements, there are several ways of marketing online. They can promote their business by getting a good customized website, articles and blogs about their products and […]

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Facebook Algorithm
Content Marketing, Social Media,

Facebook Algorithm that Hampers Your Content Marketing

April 14, 2014 Neha Bawa 2

A few days back, Facebook updated its algorithm that assessed which “stories” show up on the News Feed. The social media insiders analyzed the change and concluded that it would impact few businesses that are dependent on Facebook for their advertising and social media marketing But they might have deduced the wrong reason for the […]

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Facebook New Algorithm Update
Social Media,

Facebook Updates Newsfeed, To Filter Undesirable Links

April 11, 2014 Neha Bawa 2

Yesterday, Facebook announced on their blog forum ‘newsroom’, that they are making some improvements to minimize the stories on the news feed which are reported to be spammy and undesirable. According to Erich Owens and Chris Turitzin, “Many of these stories are published by Pages that deliberately try and game News Feed to get more […]

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Hashtags Importance in Social-Media
Social Media,

Riding On the Horse Of Hashtag in Social Media Marketing

February 13, 2014 Neha Bawa 1

They say advertising is one of the oldest professions in the world. And being the oldest naturally, it has evolved over decades to become what it is today. And these past recent years have seen social media become one of the prime weapons in any marketing company’s arsenal and the medium of choice for many […]

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Facebook New Algorithm
Social Media,

What You Need To Know About Facebook’s New Algorithm

January 16, 2014 Neha Bawa 1

When it comes to Facebook Marketing, one of the biggest challenges is to make your posts visible to a maximum number of people for the longest duration. While a page might have a large number of likes that does not necessarily mean that your posts are being viewed by all of those people. How often […]

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Leveraging Pinterest for SEO and eCommerce
eCommerce SEO, Infographics, SEO, Social Media,

Leverage Pinterest for eCommerce and SEO

September 20, 2013 Neha Bawa 6

The exponential growth of Pinterest as a social media platform in recent times can be validated from the fact that it is the fastest site ever to gain ten million followers and in the five months gone by the user base has touched a whopping seventy million. That is no mean feat and where such […]

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