#2- Monday Weekly Roundup: A Retrospect
If you happen to have a website, you must have been ogling at the e-news feeds and journals in the past week, to watch out for the next website that went down the Google SERP chessboard. It may sound cliche but the penalties that occurred on Google’s website were quite a startle for webmasters across the globe. Not that webmasters weren’t warned before; but most of us don’t learn unless we stumble or fall!
But the week wasn’t so disheartening either. Amidst the turmoil, there were good things that happened as well. There were a number of updates and blogs that were attention grabbers and so here’s a weekly roundup with the excerpts of the handpicked stories. Don’t forget to scribble your thoughts below; we’d love to hear from your end too!
Don’t Underestimate The Power of Videos!
Sit Back and Let Explainer Videos Do Your Promotion : Videos have stepped up one level to help promote your products and services. Created on a problem-solution basis, Explained Videos begin by stating a problem and ending with a solution to the same, in a highly creative and engaging way. So if you thought videos weren’t really so important; think it over again because this is the new way to create the need urgency within your audiences.
Have a Question? Check Into Google Helpouts: If you didn’t know about Google Helpouts, its not your fault; Google was very mum about its launch! The similar-to-Hangout tool has been designed as a forum to facilitate information seekers find answers to their questions through expert videos. A great tool to market your start-up; this forum can also be used to project yourself as a field expert.
Content Still Rules The Roost
Free WordPress Add-ons for e-Commerce; How Many Of Them Did You Know? : If you have an WP e-Commerce store or planning to have one; here are a few free WP eCommerce plugins to help you customize your selling process. Bank on these plugins to improve your user’s experience. Besides, they are free!
Is Your Website Falling Sort of Your Expectations? A Content Audit May Help : Niel Patel has spilled the beans on what may be pulling back your website’s performance. In a simple yet comprehensive way, Niel has clearly mentioned how important website content audits are and how often it’s overlooked. So, when was the last time you audited your website’s content?
Link Building: There’s Still Hope In There!
If You Don’t Want To Mess With Link Building; Opt For a Link Audit : Post witnessing the wrath of Google, you’d probably not want to leave room for any link related issues that could pull down your website. Use the step by step guide to get your links examined. FYI: Steer clear of automated third party audits.
Google Would Now Be Eyeing Brand Mentions To Accredit Link Building: With the new Panda Patent in place, direct searches for brand names or searches related to brand names that lead to a their website, are going to be acknowledged as positive link building by Google now.
Scenarios Of Link Building To Steer Clear From: The process of waiting for links for your website may have frustrated webmasters but here are three kinds of links that they should stay clear of.
SEO: It’s Still Alive And Thriving!
Figuring Out The Rationale Behind SERP Titles As Per Query: If you could never figure out what went into modification of titles in SERP results, when a search was made on the engine; here’s an answer.
Email Marketing: Old Is Gold
Do You Send Your Promotional And Transactional Emails From Separate Nodes?: Switching to your Email Service Provider (ESP) for handling both has many benefits in place. You might just be missing out on them!
Pay Per Click (PPC): Effective Visibility
v Landing Page Designing Couldn’t Have Been Simpler : The huge challenge of designing an effective landing page has been defragmented into baby steps to ease and simplify the process. So it isn’t as difficult as it seems to be!
So much for this week’s roundup. Will catch you around same time next week. And don’t forget to jot down your thoughts below; we’ll be looking forward to hearing from you too!