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Linkedin For Business Growth & Lead Generation

August 31, 2018 admin 0

Linkedin is a very effective platform for advertisers and businesses not only in India but the world over. In India alone, there are about 47 million Linkedin users, second only to the US which has 149 million users and yet far ahead of China which has about 41 million users. Its popularity as an advertising […]

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Video Marketing Trends in 2019

August 31, 2018 admin 0

Most companies now include video marketing as an important aspect of their marketing strategies. Be it dissemination of information about how to use a product, promotion of new services, online education or boosting sales figures, video marketing for business growth has come up in a big way and is expected to change the way business […]

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Video SEO – Optimizing Content for an Increasingly-Visual World

July 31, 2018 admin 0

Video content is taking over the world. A recent Cisco white paper has fascinating statistics that every marketer and company should know – by 2019, 85% of online content will be video content. Of consumers who are using mobile data, the majority of that data is being used for audio and video services. Further, mobile audio […]

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How to Take Advantage of Strategic Audience Targeting with PPC

July 31, 2018 admin 0

There is a common misconception that PPC marketing has seen its usefulness come and go. However, today’s marketing experts will largely agree that this isn’t the case. Rather, it has been enhanced to meet the needs of a changing Internet environment. One of the most effective PPC strategy is using an audience targeting, advertisers can […]

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How Changes to Facebook Algorithm is Also Impacting Advertisements

July 31, 2018 admin 0

It’s not news, or at least it shouldn’t be, that Facebook taps its user base and performs research on the massive trove of data. However, the aim is not to get more ads in front of more users but to feed deep learning algorithms. Yes, machine learning and artificial intelligence in Facebook are being used […]

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Bigger, Faster, Better, Link Tool by Moz – Link Explorer

June 22, 2018 admin 0

SEO and link building experts across the world have been largely dependent on Moz’s Open Site Explorer (OSE) to know the Domain and Page Authority of their sites. Once links are updated, they had to wait weeks to check the DA and PA. Not anymore! According to Moz CEO Sarah Bird, “Years of hard work […]

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Top SEO Benefits of Responsive Web Design

May 11, 2018 admin 1

In today’s competitive digital landscape, responsive web design isn’t a luxury, it’s a downright necessity. Mobile has emerged as a critical component for web browsing and digital commerce, with over 60% of queries within search engines coming from mobile devices such as tablets and smart phones. Yet despite this glaring trend, many brands are failing […]

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Checklist for Google Mobile First Indexing

May 7, 2018 Abhinav Dawar 0

Mobile First Indexing is creating a buzz in the world of digital marketing in 2018. All blogs and articles are giving you advice on hows, whys and whats of Google’s latest roll-out. But, everybody is talking about what is to be done. Nobody is telling the precise steps you need to take. Here, is the checklist […]

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How to Manage Your Business’s Online Reputation in 2018

April 25, 2018 Rajat Tyagi 0

A company’s online reputation is of critical importance. While a business may not actually sell its goods or services online, the word that is spread about their sales and service between reviewers on the internet often determines how much new and repeat business they can look forward to. How does online reputation impact your line […]

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How to Remove Bad Reviews from Online Platforms in 2018

April 25, 2018 Rajat Tyagi 4

When your online business relies heavily on customer reviews, receiving negative feedback can be devastating. Unfortunately, these reviews are often left flippantly, sometimes even by people who had no actual experience with your company. What these people see as a harmless prank can have a serious negative impact on your online business. How can you […]

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